Oct 18 2009
Dell’s Adamo XPS launching October 22
Dell has been teasing its ultrathin Adamo XPS for weeks now, but all that goofing off will come to a solemn end next Thursday. On the same day that we sit down with Microsoft’s CEO Steve Ballmer (and a little OS by the name of Windows 7 hits store shelves), Dell will also fully reveal the planet’s slimmest laptop. The 0.39-inch Adamo XPS will cost $2,000, and while the nitty-gritty details are still under wraps, a new Business Week article notes that it’ll boast a “heat-sensing strip on the lip that, when swiped with a finger, glows white and automatically opens the aluminum lid.”
The glamorous machine is part of a larger effort within the Round Rock powerhouse to revitalize itself and get people talking once again, and while this particular slab will obviously not be a high volume product, it could very well get a few more eyes pointed in its direction. Call us crazy, but we’re guessing next week is going to be a wee bit zany.
Garriques’ consumer group has been making some dramatic changes. In October, to coincide with the launch of Microsoft’s Windows 7 operating system, Dell will begin selling the world’s thinnest notebook, at 0.39-inches thick. The Adamo XPS has a heat-sensing strip on the lip that, when swiped with a finger, glows white and automatically opens the aluminum lid. Garriques says the $2,000 computer will serve as a statement about Dell. “This isn’t going to be a high-volume product for us, but it’s going to be a product that says, ‘Wow! Dell did that. What else does Dell have?’ ” he says.
With Garriques and the other division heads taking more control over operations, Michael Dell has been freed up to explore new opportunities. Over the summer, he had dinner at the Four Seasons in Washington’s Georgetown neighborhood with James W. Breyer, a Dell board member and founding partner of the venture capital firm Accel Partners. Over steaks and red wine, Dell talked about prospects in mobile phones and other products. He then pulled out a half-dozen smartphone prototypes. “The way he laid it out, his thinking, led me to believe that in many ways the journey at Dell is just in the first or second inning,” Breyer says. The company is expected to introduce its first smartphones early next year.
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